Apple has been introduced a very superior class of Ipod touch very
long time ago. For any electronic product, a fillip to its sale in the
competitive market comes from the way it is promoted to the public. The
new fashion is to use a popular album’s song to market them over the
media. Yeah! This is exactly what APPLE has done to advertise its new
Ipod touch with its song from ipod touch commercial. Let’s now foray
into exactly how this advertisement and the song appeals to the public.
When
you just come across this advertisement over the television you would
be just dumbstruck by the way the promotion is handled and the way by
which the song from ipod touch commercial is tuned. The ad just features
Itouch as an ultimate gaming device. But we know that Itouch is more
than just a gaming device. But surprisingly the ad features a list of
all the games that could be played in the TOUCH, very uncommon isn’t
it! The ad shows games such as Moto Chaser, Super Monkey Ball,
Labyrinth, Band.. After seeing this ad we begin to think that apple
TOUCH is a portable gaming device and not preferably a music device.
Coming
to the key feature of this ad, the music score, songs from ipod touch
commercial are natural. It is not uncommon for biggies such as Apple to
feature a very popular album or song as a back ground sequence but it is
really uncommon that a little band’s song as the back ground score.
Probably the company takes pleasure in tugging smaller bands into their
ads. This should have put that song at pinnacle. So which band is it???
The
band christened THE ASTEROIDS GALAXY TOUR mainly comprises of two
people Lars Iversen and Mette Lindberg who hail from Copenhagen. The
band hasn’t even reached a year since it was formed and is now on the
high charts. The band has currently settled in The United States. Hey
what’s the song from ipod touch commercial?
The song from ipod
touch commercial is really bubbly and attractive. The title of that song
is “Music is My Hot Hot Sex” and the voice is lent by Kopie von Cansei
de Ser Sexy, a British sounding singer. The song track goes like this
“Music is my boyfriend, music is my girlfriend”. The music with its very
notorious lyrics praising music and stating music to be everything in
life. But the ad is more about gaming in the IPOD. What an irony! The
band’s first full length album is yet to be released and is expected in
the early months of the year 2009. The ad was recently aired in the
media and is now amidst talks in the media and among the youngsters.
The
band’s name and the product is an exact fit. The band’s name may
signify an asteroid touring around a galaxy which is as interesting as
playing a video game. Thus the band serves its purpose of being behind
such a product. It seems the ad was assigned as a student project
according to The New York Times.
Anyway Apple has a reason to be
happy. The reach of the ad has been absolutely fabulous. The song from
ipod touch commercial has been welcomed widely by people but only for
the irony in the lyrics and the promoted purpose of the IPOD.